After joining straight from Bristol University Eloise Tooke is an original member of the Power team and has been with the company since June 1996. Alongside Justin Bodle, she has been instrumental in ensuring the organic growth of the company and has held the title of Managing Director since 1999. She is responsible for the general management of the company, overseeing the running of each department. She also has responsibility for human resources, business development and international co-production.
In November 2006, Eloise was named Business Woman of the Future at the Women of the Future Awards. The award recognises Eloise's vision for Power in the future and her role in shaping Power to become a leading independent production company.